Put a Ring On It

Challenge: Change Audi fans' negative perception of electric vehicles by using social media to show they’re just as premium, powerful, and dependable as any Audi.

 

 

​​Strategy: Use Audi to show how women can still be the passenger princess in the driver’s seat.

 

 

​The Work: Start a trend that shows women introducing their cars while also highlighting Audi’s customization options and features.