It All Pays Off in the End

Every purchase feels like a financial risk when the reward isn’t visible

Challenge: Many people feel embarrassed to join Afterpay because they think it’s only for those who can’t afford things. The challenge is to reposition Afterpay as a smart way to get ahead, shifting perception from shame to empowerment.

Strategy: Show that self-investment is the safest bet you can make.

Work: Create a video series showing how you can turn your career dreams into reality by highlighting career tools and other essentials you can purchase in manageable installments through Afterpay