Go Big or Stay Home

People spend more time talking themselves out of trips than actually taking them

Challenge: Help introduce Spirit’s More Fly options, including added perks, extra legroom and premium economy seating, all at an affordable price, to show that Spirit is the smart choice for travelers.

Strategy: Empower travelers to become the CEOs of their PTOs by showing how they can maximize their holidays to enjoy trips that are luxurious, effortless, and affordable

The Work: A curated video series of ready-to-book getaways that highlight Spirit’s global destinations, hotel bundles, and new premium seating options (Go Big, Go Comfy, and Go Savvy)